← all concepts 4 · A year of remolding

Start with a plain CRM. Remold it every time your business asks for something new.

Scroll through twelve months of Bramble & Bark, a made-up mobile dog groomer. Each month a real need shows up, the owner and her agent reshape the app, and a new capability grows into it.

Open the app Talk to us about setup
The usual way0 requests waiting
An illustration of a generic setup, not any real product. Change is allowed inside the lines the maker drew; past them it becomes a request.
Bramble & Bark 1 van 14 customers
P M A

Today

Tuesday, January
People 4
Hana07700 900123Biscuit, cockapoo, hates the dryerBiscuit
Tom07700 900187Two labs, Moss and Fern, every 6 wksMossFern
Lena07700 900342Pip, westie, nervousPip
Omar07700 900410Rufus, spaniel, ears!Rufus
Bookings this weekbooking page live
Van 1 · Priyanorth route
MonBiscuitPip
TueRufus
WedMossFern
ThuDaisy
FriPipOtto
Van 2 · Marcosouth route
MonLuna
TueBrunoMilo
WedNala
ThuTeddyLuna
FriCoco
Reminder email the day before, from priya@example.com
"On our way" message when the previous groom is marked done
Shop orders from the online shop
Oatmeal shampoo ×2 Hana · paid · shown on her recordnew
Detangling brush Tom · paidpacked
This year grooms per month
Van 1Van 2
7 in 10came back
2no-shows since reminders
Biscuit cockapoo · Hana
Coat
Curly, matts behind ears
Mood
Hates the dryer. Treats help.
Last groom
6 weeks ago
Rabies cert
Expires 14 Mar · warn 30 days before
Due for a groom past 8 weeks
Lena Pip · 9 weeks
Tom Moss, Fern · 10 weeks
Review requests drafted after each groomwaits for Priya
To hana@example.com about Biscuit, Monday
To omar@example.com about Rufus, Tuesday
Help desk texts and email, one list
Text · Omar "Can Rufus do Saturday?"M
Email · lena@example.com "Invoice for Pip, please"P
Text · new number "Do you do cats?"unassigned
January day oneScroll, drag the year, or press ← → · scrub back and watch it unbuild
The lines

Every tool lets you change it. Inside the lines its maker drew.

Fields, settings, automations, integrations: you can change what was offered. Past that line it gets expensive. A feature request. A wait on someone else's roadmap. A higher plan. Or paying someone to build a workaround.

Bramble & Bark's year with Remold

Eleven needs showed up. Eleven capabilities grew into the app, each one proposed, drafted and approved by name.

The same year, the usual way

Eleven requests. Most still waiting. An illustration of a generic setup, not any real product.

Remold draws the line somewhere else. When your CRM doesn't do something yet, you and your agent remold it: a new object, a new screen, a new automation, a new connection. Not only a new field.

Your agent

Your agent, if you want one. You stay in charge.

Your AI joins as a team member: Claude, Codex or any MCP client. It notices what you keep doing by hand and suggests a capability. By default it proposes and you apply with one tap. You can grant it more for specific things. Some things always stay with a person. Try the three levels below.

Default: it proposes

Proposal from the agent

Add Wire to Coat type. Four pet notes mention a wire coat and the option isn't there.

CurlySmoothDouble
Nothing changes until you tap Apply.

A grant, for one thing

Chase Biscuit's rabies certopen
Off: the agent can only propose task changes. The grant covers tasks and nothing else.

Always a person

No grant reaches these.

  • Sending email
  • Starting a campaign
  • Spending money
  • Publishing a page or form

Don't want an agent? Everything on this page can be done by a person too.

The record

Every change, signed.

Bramble & Bark's whole year, in order: who proposed each change, who drafted it, who approved it. Your workspace keeps the same timeline for you, your teammates and your agent. Tap a line to revisit that month.

Ownership

You own it. All of it.

Remold is an open-source CRM for small businesses (AGPL-3.0). It runs in your own accounts, with your data. Every feature is written up in plain words next to its code, so your AI can help build new ones or change how one works, not only what it stores. New features are reviewed before they go live.

Built in from day one

  • People, Companies, Opportunities, Projects, Tasks, Notes, Campaigns
  • Your own objects and fields, no code
  • Today screen, log a call, follow up, pipeline board
  • Reports and dashboards, lead forms, booking pages
  • Email templates and campaigns, sent from your own Gmail

Capabilities come as mods

Real ones built this way so far:

Help deskShopify ordersDrafting replies to Google reviewsFunnel map

And the ones Bramble & Bark would add in its year:

PetsBooking remindersVans and routesReview requestsVaccination warnings